Date: 1911
Country of Origin: United States of America
Dimensions:
2-D - In Frame (H x W x D): 78.1 x 103cm (30 3/4 x 40 9/16 in.)
Materials:
Photo Relief Halftone/Offset Lithograph
Physical Description:
Vin - Fiz. Multicolor illustrated print commemorating the C. P. Rodgers flight across the United states, and advertising Vin - Fiz grape drink. A map of the United States in yellow and green is overlaid with collages in the upper left and lower right, made up of ovoid photographic insets of the pilot, airplane (Wright EX biplane, named "Vin Fiz"), events (such as crashes and landings) of the transcontinental flight, and rail car that housed Rodgers and family and carried mechanics and spare parts for airplane. Partial text: at top center, in green lettering with vine details, "Vin - Fiz" with a bunch of purple grapes bisecting text. Text inset at bottom, left hand corner lists "statistics" of the airplane.
Text in red and white throughout the poster:
"5 [cents]
THE IDEAL DRINK
Route of C.P. Rodgers in his
World's record
flight from coast to coast."
Fly Now: The National Air and Space Museum Poster Collection
Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
Copyright Disclosure for Orphaned Works
Whenever possible, the National Air and Space Museum provides factual information about copyright owners and related matters in its records and other texts related to the collections. For many of the images in this collection, some of which were created for or by corporate entities, the NASM does not own any copyrights. Therefore, it generally does not grant or deny permission to copy, distribute or otherwise use material in this collection. If identified, permission and possible fees may be required from the copyright owner independently of the museum. It is the user's obligation to determine and satisfy copyright or other use restrictions when copying, distributing or otherwise using materials found in the NASM's collections. Transmission or reproduction of protected materials beyond that allowed by fair use requires the written permission of the copyright owners. Users must make their own assessments of rights in light of their intended use.
If you have any more information about an item you've seen in Fly Now: The National Air and Space Museum Poster Collection, or if you are a copyright owner and believe we have not properly attributed your work to you or have used it without permission, we want to hear from you. Please contact pisanod@si.edu with your contact information and a link to the relevant content.
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