Scandinavian Air Express London and Paris to Scandinavia in 7 Hours

Scandinavian Air Express London and Paris to Scandinavia in 7 Hours

     

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
SCANDINAVIAN AIR EXPRESS. Blue, orange, black and white illustrated print advertising travel to Scandinavia. Stylized red and white trimotor plane flies into the upper right hand corner of the poster, leaving a slipstream behind. Full text: in white three-dimensional sans-serif lettering cuts a diagonal through the blue background: "LONDON & PARIS TO SCANDINAVIA IN 8 HOURS." At bottom right in black sans-serif font: "K·L·M·HOLLAND · A B A · SWEDEN" and the SAE logo. Below, "SCANDINAVIAN AIR EXPRESS" in white sans-serif letters with a dark colored underline. Artist's signature reproduced at bottom left.

Country of Origin
Sweden

Sponsor
ABA (Aktiebolaget Aerotransport)
Artist
Anders Beckman, 1907-1967
Sponsor
KLM Royal Dutch Air Lines
Scandinavian Air Express

Date
circa 1930

Type
ART-Posters, Original Art Quality

Medium
Poster, Advertising, Commercial Aviation
Dimensions
2-D - Unframed (H x W): 100.3 x 62.2cm (39 1/2 x 24 1/2 in.)

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
SCANDINAVIAN AIR EXPRESS. Blue, orange, black and white illustrated print advertising travel to Scandinavia. Stylized red and white trimotor plane flies into the upper right hand corner of the poster, leaving a slipstream behind. Full text: in white three-dimensional sans-serif lettering cuts a diagonal through the blue background: "LONDON & PARIS TO SCANDINAVIA IN 8 HOURS." At bottom right in black sans-serif font: "K·L·M·HOLLAND · A B A · SWEDEN" and the SAE logo. Below, "SCANDINAVIAN AIR EXPRESS" in white sans-serif letters with a dark colored underline. Artist's signature reproduced at bottom left.

Country of Origin
Sweden

Sponsor
ABA (Aktiebolaget Aerotransport)
Artist
Anders Beckman, 1907-1967
Sponsor
KLM Royal Dutch Air Lines
Scandinavian Air Express

Date
circa 1930

Type
ART-Posters, Original Art Quality

Medium
Poster, Advertising, Commercial Aviation
Dimensions
2-D - Unframed (H x W): 100.3 x 62.2cm (39 1/2 x 24 1/2 in.)

ID: A19900569000