Make Aviation Your Business Enlist in the A.A.F

Make Aviation Your Business Enlist in the A.A.F

     

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
Make Aviation Your Business Enlist in the A.A.F. Multicolor illustrated print promoting enlistment in the United States Army Air Forces. On a background of a blue sky, a man works on a tail wing with an AAF plane flying in the background. Partial text: above, "Make Aviation Your Business" printed in white sans-serif font on a slight angle, with "Your" in yellow script. At bottom, an AAF logo consisting of orange wings and a red circle within a white star all within a blue circle. Text in a gray script, "Enlist in the," and "A.A.F." in red sans-serif font. Additional text in small print below. Signature "Elmo White" reproduced at bottom right within the illustration.

Country of Origin
United States of America

Artist
Elmo White
Sponsor
U.S. Army Air Forces

Date
1944

Type
ART-Posters, Original Art Quality

Medium
Poster, Military Aviation
Dimensions
2-D - Unframed (H x W): 66 x 47cm (26 in. x 18 1/2 in.)

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
Make Aviation Your Business Enlist in the A.A.F. Multicolor illustrated print promoting enlistment in the United States Army Air Forces. On a background of a blue sky, a man works on a tail wing with an AAF plane flying in the background. Partial text: above, "Make Aviation Your Business" printed in white sans-serif font on a slight angle, with "Your" in yellow script. At bottom, an AAF logo consisting of orange wings and a red circle within a white star all within a blue circle. Text in a gray script, "Enlist in the," and "A.A.F." in red sans-serif font. Additional text in small print below. Signature "Elmo White" reproduced at bottom right within the illustration.

Country of Origin
United States of America

Artist
Elmo White
Sponsor
U.S. Army Air Forces

Date
1944

Type
ART-Posters, Original Art Quality

Medium
Poster, Military Aviation
Dimensions
2-D - Unframed (H x W): 66 x 47cm (26 in. x 18 1/2 in.)

ID: A19900852000