United Airlines Royal Pacific Service
Fly Now: The National Air and Space Museum Poster Collection
Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
FOUND IN COLLECTION.
UNITED AIRLINES ROYAL PACIFIC SERVICE. Blue, red, white, orange and gold illustrated print advertising air travel between the United States, Southeast Asia, and Australia. On a white background, two blue and white globes, one depicting North and South America and one depicting Asia and Australia are joined. Route maps are shown by curving yellow lines and red dots with city names. At bottom, an orange, red, and blue stripe. Full text: at top within a blue and gold strip, "ROYAL PACIFIC SERVICE" in gold sans-serif font. Below the globes, "Welcome to the expanding world of the "Friendly Skies" in a blue sans-serif font. At bottom, "UNITED AIRLINES" in blue sans-serif font below the company logo of two blue and red "U" shapes.
- Country of Origin
- United States of America
- United Airlines Inc.
- circa 1986
- ART-Posters, Original Art Quality
- Poster, Advertising, Commercial Aviation
- 2-D - Unframed (H x W): 71.1 x 55.9cm (28 x 22 in.)