Fiji Fly Qantas

Fiji Fly Qantas

     

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
fiji FLY QANTAS. Color photographic print advertising air travel to Fiji. A man in colorful, traditional Fijian dress is portrayed from the side, kneeling, with arms outstretched over a large footed bowl as part of a nighttime Yaqona Ceremony. Two other men to the right, all upon a woven mat on the ground, watch as the kneeling man holds a yellow object over the bowl. Full text at top right: "fiji" in large yellow sans-serif type above "FLY QANTAS" in white outline, and red block sans-serif type. At bottom, "AUSTRALIA's ROUND - THE - WORLD AIRLINE" in small, widely spaced black sans-serif type. Caption at lower right: "YAQONA CEREMONY." Small print at lower left: "P89-56 PRINTED IN AUSTRALIA OFFSET ALPINE PRINTING PTY. LIMITED."

Country of Origin
Australia

Manufacturer
Offset Alpine Printing Pty, Limited
Sponsor
Qantas (Queensland & Northern Territory Aerial Services Ltd.)

Type
ART-Posters, Original Art Quality

Medium
Poster, Advertising, Commercial Aviation
Dimensions
2-D - Unframed (H x W): 49.5 x 36.8cm (19 1/2 x 14 1/2 in.)

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Physical Description:
fiji FLY QANTAS. Color photographic print advertising air travel to Fiji. A man in colorful, traditional Fijian dress is portrayed from the side, kneeling, with arms outstretched over a large footed bowl as part of a nighttime Yaqona Ceremony. Two other men to the right, all upon a woven mat on the ground, watch as the kneeling man holds a yellow object over the bowl. Full text at top right: "fiji" in large yellow sans-serif type above "FLY QANTAS" in white outline, and red block sans-serif type. At bottom, "AUSTRALIA's ROUND - THE - WORLD AIRLINE" in small, widely spaced black sans-serif type. Caption at lower right: "YAQONA CEREMONY." Small print at lower left: "P89-56 PRINTED IN AUSTRALIA OFFSET ALPINE PRINTING PTY. LIMITED."

Country of Origin
Australia

Manufacturer
Offset Alpine Printing Pty, Limited
Sponsor
Qantas (Queensland & Northern Territory Aerial Services Ltd.)

Type
ART-Posters, Original Art Quality

Medium
Poster, Advertising, Commercial Aviation
Dimensions
2-D - Unframed (H x W): 49.5 x 36.8cm (19 1/2 x 14 1/2 in.)

ID: A19960149000