This is an early 1950s advertisement offering youngsters a Buck Rogers Space Rangers Kit as a premium in conjunction with Sylvania "HaloLight" TV. "HaloLight" was muted fluorescence illumination around the border of the TV screen and was introduced by Sylvania during 1952-1953.
Buck Rogers first appeared in the pulp magazine Amazing Stories in August 1928 as Anthony Rogers in Philip Francis Nowlan’s story “Armageddon 2419 A.D.” National Newspaper Service president John F. Dille recruited Nowlan to create a comic strip based on the character (illustrated by Dick Calkins), which debuted in 1929, followed by a color Sunday strip in 1930 and a radio program in 1932. Dille revived the franchise in the 1950s in response to the fantastical space enthusiasm of the time.
Collector Michael O'Harro donated this artifact to the Museum in 1992.
Gift of Michalel O'Harro; Copyright John F. Dille, Chicago, and Sylvania TV