The Jet Age (1958 - Today)

Boarding Passes

One way Southwest cut costs was by issuing reusable plastic boarding passes and eliminating assigned seating. The passes were sequentially numbered; passengers boarded in groups in the order in which they checked in. This encouraged early arrivals and speeded up seating, thus allowing Southwest to return an aircraft to service quickly.
Gift of Southwest Airlines

Image number 2007-15199
Credit: Smithsonian Institution, National Air and Space Museum

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