Brochure, Incentives Program, Astro Manufacturing, Inc.

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Display Status:

This object is not on display at the National Air and Space Museum. It is either on loan or in storage.

Collection Item Summary:

This full-color brochure explained the space-themed promotion program run by Astro Manufacturing Inc. to provide mechanical banks shaped like rockets that commercial bankers could use to reward banking customers. In particular, this brochure describes the conditions under which bankers could earn salesmen's incentives, in this case sets of cufflinks and a matching tiebar in the distinctive shape of the small mechanical banks. The promotional program illustrates how commercial entities used the popularity of spaceflight to promote their own products and services in the 1960s.

Astro Manufacturing Inc. was founded by two brothers, John and Steven Berzac, who left Duro Manufacturing, another mechanical bank maker, in 1957.

Raymond Reines donated the brochure to the Museum, along with two of the incentive sets, in 2018.

Collection Item Long Description:

Data Source

National Air and Space Museum

Restrictions & Rights

Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum

Credit Line

Gift of Raymond R. Reines. Dedicated to the Berzac Family in Honor of Team NASA.

Materials

Paper

Dimensions

2-D - Unframed (H x W): 42.5 × 55.9cm (1 ft. 4 3/4 in. × 1 ft. 10 in.)

Country of Origin

United States of America

Type

MEMORABILIA-Popular Culture

Inventory Number

A20181244000