Fly Southern Air: Stewart Island New Zealand


Display Status:

This object is not on display at the National Air and Space Museum. It is either on loan or in storage.

Collection Item Summary:

Fly Now: The National Air and Space Museum Poster Collection

Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."

Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.

The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.

Collection Item Long Description:


ca 1980

Inventory Number


Physical Description

Color photolithographic print advertising air travel to Stewart Island, New Zealand. Oblong panoramic photo of a small plane with two propellers, seen from the side in flight over an island landscape. Blue background contains a dark blue outline and full text at left in dark blue serif font: "STEWART ISLAND NEW ZEALAND As Far South As You Can Go," and the company logo with a blue and red stripe and the text, "FLY SOUTHERN AIR." Below, small text: "Photograph by Bremford Studios, Gore," "Printed by Allied Press, Dunedin."


Southern Air

Country of Origin

New Zealand


Poster, Advertising


2-D - Unframed (H x W): 33 x 68.6cm (13 x 27 in.)

Data Source

National Air and Space Museum

Restrictions & Rights

Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum


ART-Posters, Original Art Quality

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