S. Sidney Pike (d. 1968) was born in Bennington, Vermont, and attended Vermont Military College. In 1928, Pike joined the Skywriting Corporation of America and became the corporation's president in 1935. During the early part of his tenure with the company, Pike was a pilot but soon trained a crew of pilots to do the flying. He introduced Sky-Typing, in which five to seven planes, with their smoke-producing mechanisms controlled from a "mother" plane formed different parts of the message. During World War II, Pike was a Major in the 415th Bombardment Squadron, Army Air Forces. He was member of the Quiet Birdmen, a secretive club in the United States for male aviators founded in 1921 by World War I pilots.