Brochure, Incentives Program, Astro Manufacturing, Inc.
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This full-color brochure explained the space-themed promotion program run by Astro Manufacturing Inc. to provide mechanical banks shaped like rockets that commercial bankers could use to reward banking customers. In particular, this brochure describes the conditions under which bankers could earn salesmen's incentives, in this case sets of cufflinks and a matching tiebar in the distinctive shape of the small mechanical banks. The promotional program illustrates how commercial entities used the popularity of spaceflight to promote their own products and services in the 1960s.
Astro Manufacturing Inc. was founded by two brothers, John and Steven Berzac, who left Duro Manufacturing, another mechanical bank maker, in 1957.
Raymond Reines donated the brochure to the Museum, along with two of the incentive sets, in 2018.
Display Status
This object is not on display at the National Air and Space Museum. It is either on loan or in storage.
Object Details
Country of Origin
United States of America
Type
MEMORABILIA-Popular Culture
Manufacturer
Astro Manufacturing Inc. Dimensions
2-D - Unframed (H x W): 42.5 × 55.9cm (1 ft. 4 3/4 in. × 1 ft. 10 in.) Materials
Paper
Ink Inventory Number
A20181244000
Credit Line
Gift of Raymond R. Reines. Dedicated to the Berzac Family in Honor of Team NASA.
Data Source
National Air and Space Museum
Restrictions & Rights
Usage conditions apply
For more information, visit the Smithsonians Terms of Use.