This poster depicts “Snoopy” holding an umbrella to protect a box. The text reads, “Kid gloves care will get us there.” On the box is the NASA label for spacecraft components in transit, “Critical Space Item / Handle with Extreme Care.”

Cartoonist, Charles, M. Schulz and United Feature Syndicate, distributor of the Peanuts comic strip, agreed to have “Snoopy” be the icon for job safety at NASA. Schulz produced drawings of “Snoopy” to use on posters. Following a tragic fire that killed three Apollo astronauts on January 27, 1967, Albert M. Chop, director of public affairs at the Manned Spacecraft Center, developed the Silver Snoopy Award, and negotiated the use of “Snoopy” with Schulz and United Feature Syndicate.

NASA’s Manned Flight Awareness, a program begun in 1963, and later renamed Space Flight Awareness, created posters to enhance employee motivation for job quality and flight safety within NASA and its contractors.

Display Status

This object is not on display at the National Air and Space Museum. It is either on loan or in storage.

Object Details

Date

1969

Country of Origin

United States of America

Type

LITERATURE AND RESEARCH-Posters

Manufacturer

NASA

Dimensions

2-D - Unframed (H x W): 53.1 × 40.6cm (1 ft. 8 7/8 in. × 1 ft. 4 in.)

Materials

Paper
Ink

Inventory Number

A20150342000

Data Source

National Air and Space Museum

Restrictions & Rights

Usage conditions apply
For more information, visit the Smithsonian’s Terms of Use.

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