Space for Everyone: Our New Brand Identity

Welcome to the reimagined National Air and Space Museum. 

It’s a transformation years in the making. We have been working on the renovation and redesign of our location in Washington, DC, for a long time, and we are excited to be able to open our first eight reimagined galleries later this year. (With even more exhibitions to come in the following years!) 

And along with new exhibitions for our visitors to explore, we have launched the new National Air and Space Museum brand, including the first new logo for the Museum since we opened our doors in 1976. 

The new National Air and Space Museum logo uses positive and negative space to create a stylized craft that simultaneously suggests both aviation and spaceflight and captures the duality of our Museum: aviation and space, technology and humanity, imagination and reality, and past milestones and future achievements.  

The reimagined National Air and Space Museum is rooted in the belief that when it comes to the sky, there’s space for all of us.  

At the National Air and Space Museum we are proud to steward the world’s premier collection of aviation and space artifacts. 
 
But we're so much more than that — we have the capacity to create moments of inspiration and fuel innovation. We are charged with telling the stories of those who came before us, but we also exist to inspire those who come after us. 

As we continually work to achieve this mission, the new brand identity embraces four key pillars:  

CELEBRATION

There’s a reason Air and Space is America’s favorite museum. We tell stories about the excitement of soaring through the air and launching into space — celebrating humankind’s capacity to turn dreams into daring innovations.  

INSPIRATION

The future of aerospace is bright, and the reimagined Air and Space Museum will encourage that future. Because there's a good chance the next great aerospace achievements — like setting foot on Mars — will be accomplished by people who step through our doors first.

INCLUSIVITY

The reimagined Air and Space will look to the future while using the past and present to show our visitors that no matter who they are, their race, gender, or nationality, and no matter what challenges they face, they have the ability to transform our world. 

APPROACHABILITY 

Whether you know everything about aviation or just think the universe is pretty cool, there’s something for you at Air and Space. After all, we’re each drawn to the wonder of flight through our unique experiences, interests, and passions. Exploring these topics in a way that is accessible to all is key to connecting with our audience where they are and igniting their interest in aviation and space. 

We cannot wait to share our new exhibitions with you later this year. Learn more about our transformation and what's to come.