Rectangular, shown vertically; background yellow, horizontal rectangle on top, with rounded corners, reading: "DIRECT FROM NEW YORK WORLD'S FAIR!" in pink and all in capitals, followed by "SPECTACULAR" in hot red and all in capitals, followed by "GRANDSTAND" in pink but much smaller letters and all in capitals," followed by "Show" in hot red; bottom, horizontal rectangle with rounded corners, reading "California" in pink and all in capitals, followed by larger, bolder letters, in all capitals, "STATE FAIR" in hot red followed in much smaller letters and all in capitals "AND EXPOSITION" also in hot red, followed by "?? SACRAMENTO??" in pink and all in capitals; underneath top rectangle, against yellow background, words in black, "Bell Aerosystems'" followed by "ROCKET" in black, much larger letters, all in capitals, with outline in red with flame pattern around left side of each letter, followed by "BELT" in black, much smaller letters, all in capitals, followed by "MEN" in black letters and same style as "ROCKET"; drawing of man flying almost prone in rocket belt at right, in white and black, with hot red straps around rocket belt and small hot red flames from rocket belt nozzles; "SEE THE DARING KOLONEL KEDS" in small black letters, in capitals, underneath front part of drawing; at lower left, all in black and capitals: "MAMMOTH STAGE SHOW - T.V. STARS - FIREWORKS" with five-pointed black stars before each item; rectangle at lower right, just opposite, at angle, pink with black borders: "SEPT 2 THRU 13 GRANDSTAND SHOW 8:00 PM NIGHTLY" in black letters against pink background