This poster depicts an astronaut explaining to “Snoopy” the complexity of assembling the Apollo spacecraft. NASA needed to ship spacecraft parts safely from across the United States. Below “Snoopy” is the NASA label for spacecraft components in transit, “Critical Space Item / Handle with Extreme Care.”
Cartoonist, Charles, M. Schulz and United Feature Syndicate, distributor of the Peanuts comic strip, agreed to have “Snoopy” be the icon for job safety at NASA. Schulz produced drawings of “Snoopy” to use on posters. Following a tragic fire that killed three Apollo astronauts on January 27, 1967, Albert M. Chop, director of public affairs at the Manned Spacecraft Center, developed the Silver Snoopy Award, and negotiated the use of “Snoopy” with Schulz and United Feature Syndicate.
NASA’s Manned Flight Awareness, a program begun in 1963, and later renamed Space Flight Awareness, created posters to enhance employee motivation for job quality and flight safety within NASA and its contractors.
This object is not on display at the National Air and Space Museum. It is either on loan or in storage.