This poster has a drawn portrait of the astronaut, Alan Shepard, the first American in space, and a national hero. The text reads, in part, “All the money in the world won’t buy a good spacecraft. People have got to care. It’s as simple as that. You have to care.” The poster is signed, Alan B. Shepard, Jr.
NASA’s Manned Flight Awareness, a program begun in 1963, and later renamed Space Flight Awareness, created posters to enhance employee motivation for job quality and flight safety within NASA and its contractors.
Following a tragic fire that killed three Apollo astronauts on January 27, 1967, NASA worked with the Boeing to develop a program to uncover deficiencies in the Apollo program. The Technical Integration and Evaluation, or TIE, program helped improve communication at NASA, and NASA vigorously renewed its efforts to instill quality work and job safety within the program to prevent future disasters.
This object is not on display at the National Air and Space Museum. It is either on loan or in storage.