American Airlines "Flagship Fleet" Pennant

American Airlines “Flagship Fleet” Pennant

To evoke the comfort and ease of ocean liner travel, American Airlines called its airplanes “flagships.” Each flagship Douglas DC-3 flew a large pennant from its cockpit when taxiing, before both takeoff and after landing. Shown here is a smaller souvenir pennant that passengers could purchase.

Their early frequent flyer plan underscored the nautical theme: frequent passengers were designated “Admirals.” They received access to comfortable airport lounges and other benefits. Competing airlines soon followed suit.